® Special Section: Ideas for Lengthening Stay p. 59 Reputation Management in the Age of Social Media p. 72 MAY 2020 Breaking Breaking the Moldthe Mold With a staggering number of firsts, China’s Lionsgate Entertainment World ushers in a new generation of attractionsJOIN OUR GLOBAL FAMILY +1 (314)275-8066 +1 (800)732-3770 sales@intercardinc.com intercardinc.com INTERCARD’S INTRODUCING...In these unprecedented times, we wanted to share a message of solidarity from our team to yours. Together, we will get through this. We are here to help. UNITY. whitewaterwest.comENABLE EVERY EXPERIENCE! SPLASH BUCKET ALLCAN OFFERS AN INCLUSIVE, INTERACTIVE DESIGN TO EMPOWER PEOPLE WITH DISABILITIES TO LEAD HEALTHY, ACTIVE LIFESTYLES. ITS UNIVERSAL DESIGN PROVIDES SENSORY PROCESSING AND CREATES A SPACE THAT EMBRACES ALL MEMBERS OF THE COMMUNITY ENABLING THEM TO LIVE HEALTHY, PLAYFUL LIVES TO REACH THEIR FULLEST POTENTIAL.Special Section LENGTHENING STAYSTAY 46 The Art of Engagement Staying connected with guests outside the gates 50 Flying High in the Land of the Blue Dragon The attractions industry in Vietnam sees growth in theme parks, family entertainment centers, and location-based entertainment 54 Strides in Sight and Sound New audiovisual technologies bring stories and attractions to life, creating memorable experiences for guests FEATURES INSIDE | May 2020 LIONSGATE ENTERTAINMENT WORLD Cover Story | page 40 Breaking Breaking the Moldthe Mold Located inside a shopping mall across 22,000 square meters of retail space, Lionsgate Entertainment World in Zhuhai, China, is a vertical theme park presenting themed attractions in a unique way ON THE COVER: Positioned around a triple-decked Media Chandelier, Lionsgate Entertainment World is split over four mall levels and features attractions based on popular films, including “The Hunger Games,” “Gods of Egypt,” “Twilight,” “Now You See Me,” and “Divergent.” PHOTO COURTESY OF LIONSGATE ENTERTAINMENT WORLD 61 The (Almost) All-Year Attraction Extending peak seasons with festivals and other special events 65 Nighttime Is the Right Time How evening entertainment extends a stay 69 All the Midway’s a Stage Using live music to retain guests STAR NETWORKS4 Funworld | MAY 2020 | IAAPA.org/Funworld Launch O— DELAYING OPENING ScareHouse Uses Unforeseen Holdup as Opportunity … 11 O— REGIONAL UPDATES … 14 O— FIRST LOOK WonderWorks Branson Explores History, Art, Military Service … 22 O— IN DEPTH Ferrari World Abu Dhabi Tantalizes Students with New ‘Coaster Lab’ … 24 O— MOVERS AND SHAKERS … 26 O— WHAT’S NEW … 27 O— THE ART OF ATTRACTIONS For the Love of Coasters … 28 May 2020 VOLUME XXXVI • ISSUE 5 Funworld is a member benefit of IAAPA, the global association for the attractions industry. 31 ASSOCIATION NEWS MEMBER BENEFIT IAAPA Resources for Managing the Impact of COVID-19 Available Online … 32 EVENT RECAP IAAPA North America Hosts ‘Meet IAAPA’ Event in Canada … 33 AWARDS IAAPA Service Awards Nominators Share Advice for Successful Submissions … 34 IAAPA Hall of Fame Now Accepting Nominations … 35 NEW MEMBER SPOTLIGHT Mexico’s Inspark … 36 MEMBERSHIP Welcome New Members … 37 CALENDAR … 38 DEPARTMENTS LETTER FROM IAAPA … 8 AD INDEX … 74 TIM’S TURN … 76 ® BUSINESS RESOURCES 72 Reputation Management in the Age of Social Media FECs must monitor and plan for posts that could negatively affect their brand WONDERWORKS INSIDE | May 2020TRANSFORMING WATER PARKS Patented nozzles deliver continuous propulsion Powers more riders up steeper inclines Optimized pressure is 60% more efficient than sheet flow R ocket BLAST ® TECHNOLOGY FEATURES: PROSLIDE..CCOOMM Dueling PIPElineBLAST ® / FlyingSAUCER ® IAAPA 2019 Best New Water Park Ride ProSlide’s 4th Impact Award Winner! Copyright © 2020 ProSlide Technology Inc. All rights reserved. ProSlide, the ProSlide logo and any other marks used herein are trademarks or registered trademarks of ProSlide Technology Inc. in Canada, the United States of America and any other countries.6 Funworld | MAY 2020 | IAAPA.org/Funworld Rope Drop Funworld (ISSN 08923752; mailed in Canada under IPM #0902179) is published monthly, except in December, by IAAPA, 4155 West Taft Vineland Road, Orlando, FL 32837; phone: +1 321/319-7600. Periodicals postage paid at Orlando, FL, and additional offices. The purpose, function, and nonprofit status of this organization have not changed during the preceding 12 months. POSTMASTER: Send address changes to Funworld, 4155 West Taft Vineland Road, Orlando, FL 32837. Subscriptions are available to IAAPA members for US$90 and US$110 for nonmembers. Single issues are $10. ©2020 IAAPA. No material or part thereof may be reproduced or printed without the written consent of IAAPA. Ride-along may be enclosed. DISCLAIMER . IAAPA makes no representations or warranties about the accuracy or suitability of any informa- tion or materials in this publication; all such content is provided on an “as is” basis. IAAPA hereby disclaims all war- ranties regarding the contents of this publication, including without limitation all warranties of title, non-infringement, merchantability, and fitness for a particular purpose. IAAPA does not guarantee, warrant, or endorse the information, products, or services of any corporation, organization, or person. IAAPA shall not be liable for any loss, damage, injury, claim, or otherwise, whether an action in contract or tort and further shall not be liable for any lost profits, or direct, indirect, special, punitive, or consequential damages of any kind (including without limitation attorneys’ fees and expenses). 4155 West Taft Vineland Road | Orlando, FL 32837 USA +1 321/319-7600 News Editor Keith Miller KMiller@IAAPA.org Contributing Editors Mike Bederka michaelbederka@ gmail.com Juliana Gilling julianagilling@ gmail.com Senior Director, Advertising Sales Brian Skepton +1 321/319-7644 BSkepton@IAAPA.org Manager, Advertising Sales Michelle Williamson +1 321/319-7659 MWilliamson@ IAAPA.org Funworld Magazine Team Director, Global Publishing and Content Strategy Prasana William PWilliam@IAAPA.org Managing Editor Scott Fais SFais@IAAPA.org Assistant Editor Juanita Chavarro Arias JChavarroArias@IAAPA.org IAAPA.org/Funworld IAAPA Chairman of the Board Amanda Thompson OBE, ICAE IAAPA President and CEO Hal McEvoy, ICAE IAAPA Chief Engagement Officer and Executive Vice President David Mandt IAAPA Asia Pacific Vice President and Executive Director June Ko IAAPA Europe, Middle East, Africa Vice President and Executive Director Jakob Wahl IAAPA Latin America, Caribbean Vice President and Executive Director Paulina Reyes IAAPA North America Vice President and Executive Director John Hallenbeck IAAPA.org ® Join the Dauntless Faction “Chasm Challenge Course” at Lionsgate Entertainment World invites guests to become Dauntless initiates like in the “Divergent” film and test their bravery on the ropes course. Read more about the attractions at the vertical theme park in Zhuhai, China, on p. 40. LIONSGATE ENTERTAINMENT WORLD Production Manager Michelle Wandres MWandres@IAAPA.orgGet Your First 15 Customers Free! Hownd Sends Customers to Your Door Hownd distributes your promotions through multiple channels, to build quality connections to past, current, and new customers! Hownd's patented Pay-Per-Visit™ pricing means you only pay a low pre-determined price when we send a paying customer to your door. Next >