DAN’S PICK OF THE MONTH 10% OFF WRIGHTS VEGAN RANGE RECIPE OF THE MONTH: VEGAN GRANOLA BALLS MIXING IT UP WITH MACPHIE Dan’s Pick of the Month goes to Bakels Mud Cake, see it for yourself on page 4. Grab an extra 10% OFF Wrights Vegan Range this Veganuary. See page 2. Issue 13 | January 2020 | www.walkerhumphreyltd.co.uk | 01977 682333 This month’s delicious vegan recipe comes from Puratos. See page 15. 10% OFF Vegan Cake Mixes & Frostings. See page 5 for more details. WIN £50 OFF YOUR NEXT ORDER! SEE BACK COVER FOR MORE INFORMATION Bakers’ Blend Your monthly blend of news, offers and more... THE BAKER’S FRIEND SINCE 1963 Inside this issue... Try it yourself ... Find this recipe on page 15 WHOLESALE More than just ingredients2 | walkerhumphreyltd.co.uk Bakers’ Blend | January 2020 Vegan Potato & Cauliflower Premium Pies Code: FPR-WSP01 | Pack size: 24x250g Only £14.22 Vegan Red Thai Slice Code: FPS-WVT01 | Pack size: 36x175g Only £16.99 Vegan Lattice Sausage Rolls 160mm Code: FPS-WVS01 | Pack size: 40x130g Only £25.02 Vegan Moroccan Style Tomato & Chickpea Premium Pie Code: FPR-WTC01 | Pack size: 24x250g Only £16.07 Love Vegan To place your order contact the Sales Team on 01977 682 333 Perfect for Veganuary 10% Off!Bakers’ Blend | January 2020 T: 01977 682 333 | 3 Welcome to the New Year In this issue... Our other new products this month include a range of Vegan Crème Cake Mixes from both Dawn Foods and Puratos along with Dan’s Pick of the Month, a delicious Chocolate Mud Cake Mix from Bakels which can be used to create a range of cakes for all occasions and is priced at a very tempting £17.95 for a 12.5kg pack. 2020 sees the launch of our fantastic, new, monthly competition, offering readers the chance to win £50 off their next order. Turn to the back page to find out how to enter and fingers crossed, it could be you! As always, we are here to help you with any of your baking needs and, on behalf of the WH team, I wish you all a prosperous year ahead. Martin Humphrey, Managing Director 8135 10% OFF MACPHIE VEGAN FROSTINGS 4 BAKELS CHOCOLATE MUD CAKE ONLY £17.95! AMAZING JANUARY OFFERS FROM WH JM BLACK CHERRY PIE FILLING ONLY £9.99 Hello and a Happy New Year to you all, from everyone at WH. Not only the start of what I hope will be a successful 2020 for you but also the beginning of a new decade which, in the light of the recent general election, is set to be somewhat of an interesting era to be living through. Over the last five years Veganuary has become the buzz word for January when we are encouraged to think about reducing the amount of animal products we consume. With global issues such as climate change and sustainability a growing concern, the food industry has made huge strides in adapting to change and 2019 seemed to be a turning point in the public’s attitude towards plant-based diets. Spurred on by the media, the demand for a vegan alternative to animal-based products continued to be a source of interest throughout the year. Developments in food production have certainly had an impact on the quality and availability of vegan alternatives and as a result 2020’s Veganuary is likely to have even more of an impact than in any previous year. We are pleased to be celebrating Veganuary with our suppliers this month who have a range of products on offer, from cake mixes and frostings to pies and pastries. Following in the vegan theme, our recipe of the month is for Cranberry Granola Balls, created with one of our new products from Puratos, a Vegan Granola Bake Mix. Of course, we continue to provide a full range of vegan and non-vegan products to meet all of our customer’s expectations and this month Callebaut have also kindly created a recipe using both their gold and ruby chocolate which is not only delicious but also gluten free. Plus, take a look at the WH offers page (page 8) which has a varied range of products available at great prices. of the Month Find me on page 44 | walkerhumphreyltd.co.uk Bakers’ Blend | January 2020 Deliciously moist and rich - this is the ultimate in chocolate mud cakes mixes that’s perfect for the production of cakes for all occasions whether that’s a Muffin , Loaf Cake or Chocolate Fudge cake. Chocolate Mud Cake Code: BAK-CMC01 Pack size: 12.5kg ONLY £17.95 of the MonthBakers’ Blend | January 2020 T: 01977 682 333 | 5 Macphie Vegan Cake Mixes & Frostings The new vegan cake mixes require only the addition of vegetable oil, glycerine and water for a light and airy plain or chocolate sponge that delivers quality without compromise that everyone can enjoy. Treat your customers to some indulgent and on-trend cakes, with the recognised mark of vegan certification. Serving Suggestion Macphie Ltd, Glenbervie, Stonehaven, AB39 3YG, Scotland www.macphie.com MacphieUK | 0800 085 9800 for inspiring recipe ideas visit macphie.com Love this? Why not also try Macphie 5th Avenue® Icing Range? A vegan certified range of convenient, smooth fudge icings to add the final touches to your range. MIX IT UP THIS VEGANUARY 10% OFF ** *Source: MCA Menu & Food Trend Report. Growth in dishes flagged as vegan on spring/summer menus, 2018 v 2019. **On 12.5kg Vegan Cake Mixes and 5kg Vegan Frostings only. Offer available from 1st January to 31st January 2020. Did you know... • Over 3.5 million people in the UK now identify as vegan* • More than half of British adults are now adopting vegan buying behaviour* • Over 237% more dishes are flagged as vegan on menus* Are you ready for the demand? PRODUCT CODE PRODUCT DESCRIPTION PACK SIZE OFFER PRICE MIX-MVP01Macphie Vegan Plain Muffin Mix12.5kg £37.25 MIX-MVC01Macphie Vegan Chocolate Muffin Mix12.5kg £39.95 ICE-MVV01Macphie Vegan Vanilla Frosting5kg £27.16 ICE-MVC01Macphie Vegan Chocolate Frosting5kg £23.756 | walkerhumphreyltd.co.uk Bakers’ Blend | January 2020Bakers’ Blend | January 2020 T: 01977 682 333 | 7 Callebaut.gb@Callebaut_UKIECallebaut Chocolate FOR RECIPE INSPIRATION VISIT WWW.CALLEBAUT.COM BELGIAN CHOCOLATE METHOD 1. Preheat your oven to 160ºC. grease and line an 8 inch cake tin 2. In a large bowl, cream the butter and sugar until light and fluffy 3. Gradually beat in the eggs into the butter mixture, one at a time, until combined 4. Sieve in the flour and mix well 5. Add in the fresh raspberries and Callebaut Gold Chocolate Callets and fold in gently 6. Pour the mixture into the tin and bake for 35-40 minutes 7. Once baked, leave to cool 8. For the ruby ganache, melt the Callebaut Ruby Chocolate Callets in a bain marie and gradually add 100g raspberry puree, followed by the lemon juice 9. Spread the ruby ganache over the top of the cake, chill for 2 hours before cutting 10. For the coulis, mix together the remaining 80g raspberry puree with the icing sugar and serve with raspberries for decoration INGREDIENTS Callebaut® Ruby Chocolate Callets 225g Callebaut® Gold Chocolate Callets 80g Soft butter 225g Caster Sugar 225g Gluten-free self-raising flour 225g Medium eggs 4 Fresh raspberries 100g Raspberry puree 180g Juice of one Lemon Icing sugar 20g Raspberries (for decoration) T R E A T Y O U R C U S T O ME R S T H I S N E W Y E A RSUITABLE FOR GLUTEN FREE DIETS CAKE CHOCOLATE GOLD & RUBY CHO-GOL01 Deliver a solution for your customers without compromise. Using only the finest ingredients, Callebaut ® has been crafting its Finest Belgian Chocolate in the heart of Belgium for more than 100 years. Callebaut ® chocolate enables bakers to deliver a Lasting Impression that will keep your customers coming back. SERVES 12 CHO-RB18 | walkerhumphreyltd.co.uk Bakers’ Blend | January 2020 To place your order contact the Sales Team on 01977 682 333 JANUARY OFFERS Walker Humphrey Boiled Eggs Code: DAI-EGG11 Pack size: 60 ONLY £7.99 Coloured Grated Mild Cheddar Cheese Code: DAI-GRC02 Pack size: 1kg ONLY £3.99 Becketts Bacon A11 – Classic Code: MEA-BAC01 Pack size: 2.25kg ONLY £8.87 Chicken Tikka Sandwich Filling Code: SAN-CTF01 Pack size: 1kg ONLY £5.99 Tuna Chunks in Brine Code: MEA-TUN07 Pack size: 6x1.88kg ONLY £38.50 Britannia Chocolate Blended Coating - Hydro Code: CHO-BCC01 Pack size: 12.5kg ONLY £19.99 Macphie Genoese Mix Code: MIX-GEN01 Pack size: 12.5kg ONLY £21.00 Sasco Real Mayonnaise Code: FAT-MAY03 Pack size: 5ltr ONLY £5.99 Renshaws Luxury Caramel Code: CHO-LUX02 Pack size: 12.5kg ONLY £38.50 Granola Tray Bake Code: FCP-GTB01 Pack size: 2x900g ONLY £9.75 Pin-it Premier Puff Pastry Blocks Code: PAS-PPB01 Pack size: 2x5kg ONLY £10.99 Wrights Meatball Marinara Slice Code: FPS-WMM01 Pack size: 36x175g ONLY £24.99 AMBIENTAMBIENT CHILLEDCHILLEDCHILLEDCHILLED FROZEN AMBIENTAMBIENT AMBIENTFROZENFROZENBakers’ Blend | January 2020 T: 01977 682 333 | 9 New Year Resolutions in time for Veganuary plant-based way of living as a sustainable lifestyle and not just a short-lived diet. • Education – today’s children are a sophisticated bunch with palates to match. An increasing number of young people are looking for vegetarian and vegan options at school or university. Since writing our sandwiches insight, Pret has confirmed the four vegan versions of its top sandwiches – the VLT (a vegan take on the age-old BLT); the vegan “chuna” mayo baguette; the vegan eggless mayo and cress baguette and the vegan hoisin mushroom wrap. LOOKING TO THE FUTURE The plant-based sector is more innovative than ever, and restaurants aimed at both vegans and the vegan-curious are getting their knives out to take on the competition. When Mintel reports that 27% of Brits plan to buy vegan food this year, there is everything to play for. Sometimes food trends come and go within months, but other times they create a fundamental change in how we live. Macphie believes that a diet free from animal derivatives is part of a long-term change in society. WHO ARE THE PLANT-BASED CONSUMERS? The media may have you believe that flexitarianism (a reduction in meat consumption) is all about Millennials and Gen Z consumers, but this is not what we are seeing. Quorn is seeing a massive boom in older consumers moving towards plant-based food. There are a variety of reasons why people choose to cut meat out of their diet such as health, sustainability, belief and cost. Recent research from Quorn identified that 67% of older plant-based shoppers say they’re making food choices based on how it impacts the next generation. The shift towards reducing meat for sustainable reasons has been huge this year. It’s now the second- biggest motivator for meat reduction in the UK after health, which remains the most significant driver for the category. Indeed, Kantar data shows 37% of meat-free occasions were chosen for health reasons this year. What will your 2020 new years resolution be? And more importantly will you stick to it? NEW YEAR RESOLUTION IN TIME FOR VEGANUARY What’s growing on? January is the month where consumers are encouraged, through the #Veganuary campaign, to go vegan for the whole month to try it out. It will not come as a surprise to find that 71% of people said they will eat more healthily as their New Year’s resolution. Consumers are choosing meat-free for a variety of reasons with health and sustainability being two of the key reasons – more than half of British adults now “adopt vegan buying behaviour”. Looking across food-to-go, eating out and retail the level of innovation and choice for consumers is increasing. There are a number of different ways of describing meat-free dishes including “vegan” , a recent consumer survey had a clear winner of “plant-based”. Not only do consumers prefer this claim but they also think it sounds healthier. THE MARKETPLACE The flexitarian movement (a reduction in meat consumption) means plant-based food is already reaching a large proportion of the British population. Half of UK consumers have bought plant-based food in the past year. Over 60% of recently surveyed shoppers said they had bought more products than the year before. Not only are new shoppers entering the category, growth has been seen in the number of visits – we are becoming an increasingly engaged nation of shoppers in meat-free. Between 2014 and 2018 the average annual growth in food & beverage launches with “plant-based” as a claim was 68%. THE IMPACT IS SEEN ACROSS VARIOUS MARKETPLACES: • Delivery – Deliveroo reports orders of plant-based dishes on its platform have risen 330% in the past two years. • Bakery – savoury pastries were consumed once a week by 43% of people – mostly at lunchtime (50%). A greater selection of vegan options would influence 17% of consumers to buy more. • Supermarkets – the meat-free market has continued to enjoy significant growth. Looking at the most recent year-on-year data (July 2019), value sales are up 18% to £474.5million and volumes are up over 13%. Within the market all sectors are up, the fastest growing in percentage terms is pizza, which has tripled its value. • Food to go – leading operators are expanding plant-based ranges with new products. Boots has added vegan options to its food-to-go offering, including a dessert item. The mixture of healthier and more indulgent plant-based offers displays the widespread appeal of the Next >