Bakers’ Blend | July 2019T: 01977 682 333 | 1NEW PRODUCT CALLEBAUT RUBY RB1WALKER HUMPHREY JULY DEALS!RECIPE OF THE MONTHWRIGHTS MINI CREAM CAKE ASSORTMENTThe first ruby chocolate, especially for chefs, bakers and artisansWe’ve got some great deals up for grabs throughout July! See page 10. Issue 7 | July 2019 | www.walkerhumphreyltd.co.uk | 01977 682333Perfect for Wimbledon, Strawberry Shortcake muffins from CSMCreate the perfect afternoon teas with ease this summer! See page 5PURATOS OFFER BUY 2 GET A 3RD FREE!Find out more on page 23Bakers’ BlendYour monthly blend of news, offers and more...Inside this issue...2 | walkerhumphreyltd.co.ukBakers’ Blend | July 2019July Super SaleCraigmillar Crème Cake Mixes, available in plain and chocolate, produce melt in the mouth cakes with an excellent crumb structure and great volume. Requiring only the addition of egg, oil and water this versatile product is an absolute must for any bakery £20 PER BAGOffer limited to 5 bags per customerCSM (United Kingdom) Ltd Stadium Road | Brombrough | CH62 3NUwww.csmbakerysolutions.com | Freephone: 0800-783-4697Makes Muffins, Loaf Cakes, Rounds, Cupcakes and Sheet Lines!Code Product MIX – ACP01 Craigmillar Chocolate Crème Cake MixMIX – ACC02 Craigmillar Plain Crème Cake MixBakers’ Blend | July 2019T: 01977 682 333 | 3Welcometo JulyIn this issue...1321be delighted to update you with the full range when you next call in. Baker and Baker also have 10% off a range of tray bakes including Rocky Road, Tiffin and Flapjack, all ideal for creating a delicious picnic. Of course a picnic wouldn’t be a picnic without a sandwich and to help you create the perfect bread products Ireks have a very special offer on bags of crumb softener.July’s Monthly Insight takes a look at desserts, acknowledging the challenges within this competitive market. This issue also focusses on breakfast trends and whether social media is beginning to have an impact on the early morning eating habits of the nation. With tasty new products, such as the Bacon and Cheese Turnover from Pukka or Bridor’s range of filled croissants, available to take away; it is easy to see why breakfast on the go has become a popular choice for many.Charitable donations have been plentiful over the last couple of months and I would like to say a huge thank you to everyone who has contributed to the worthwhile causes that have been supported by WH over the last couple of months.As always, thank you for your support and have a wonderful and hopefully warm July!Martin Humphrey, Managing Director7Pukka Cheese & Bacon Turnovers - 74p each!5Wrights Mini Dairy Cream Cake AssortmentBridor Ready to Bake Croissants from 42p eachCFC Sandwich Fillings from £2.70Whether it’s the long summer holidays to look forward to, the arrival of the festival season or simply being able to enjoy spending time outdoors, summer is the perfect excuse for a celebration.In this edition our suppliers have a great range of products to help you make the perfect summertime treats such as the fantastic range of cake mixes, fruity fillings and toppings as well as frostings and dessert crème fillings from Dawn Foods. Continuing with the cake theme, for July only, Macphie have 10% off their fat free sponge mix packs, perfect for creating a light, airy cake. Puratos also have a great deal on their satin crème cake mixes with a wide range of flavours on offer at three 12.5kg bags for the price of two. With Wimbledon in full swing the strawberry theme is particularly popular in July and Zeelandia has a great deal on their ready to use strawberry piping jelly, perfect for fruit tarts.Our recipe this month is a particularly seasonal Strawberry Shortcake Muffin from Craigmillar using their crème cake mix which, this month, is at the special price of only £20 per bag. And with all these cakes to bake we have a huge range of cake boxes and lids on offer this month!If you didn’t already know, July is officially National Picnic month and with the huge variety of portable foods now available, picnics have become a very sophisticated affair. Take a look at our range of indulgent sandwich fillings on special offer this month and don’t forget that in addition to the six flavours featured we can supply a huge variety of sandwich fillings. Our customer service team would 4 | walkerhumphreyltd.co.ukBakers’ Blend | July 2019Raspberry Pie FillingRaspberry Pie FillingPack size: 6kg | WH Code: PIE-RAS02Offer Price: £13.98Bakers’ Blend | July 2019T: 01977 682 333 | 5Quality Wholesome FoodEach pack contains... 5 x Mini Chocolate Éclair. Choux pastry filled with whipping cream and topped with chocolate fondant5 x Mini Finger Doughnut. Soft finger doughnuts hand finished with dairy cream and strawberry jam5 x Mini Carrot Cake. Carrot Cake Covered with a Cream Cheese style topping5 x Mini Fruit Scones. Apple and Raspberry Jam and Whipped Cream sandwiched between two halves of a light fruit Scone5 x Mini Black Forest Muffin. Chocolate muffin with red cherry filling and whipped cream5 x Mini Custard Slice. One layer of thick set custard sandwiched between two layers of puff pastry with a topping of white fondant icing5 x Mini Chocolate Brownies. Chocolate sponge with a Chocolate Fudge topping, sprinkled with Chocolate Curls5 x Mini American Style Cheesecakes. Firm baked Cheesecake topped with apricot jamWrights Mini Dairy Cream Cake Assortment Code: FCP-WDA01Pack size: 40ONLY £15.76Create the perfect afternoon teas with ease this summer!FROZEN BAKED - SIMPLY THAW AND SERVEwww.wrightsfoodgroup.com6 | walkerhumphreyltd.co.ukBakers’ Blend | July 2019Palm OilPalm oil prices have fallen by 13% since the beginning of 2019. During May, palm oil exports from Malaysia have increased and from April the stockpile has decreased. New EU Biodiesel laws may have applied some downward pressure to pricing, but how long these lower prices will last is hard to tell. EggEgg prices have remained firm across Europe. Demand has been outstripping supply with the removal of 2 million colony birds, due to bird flu, being felt. Other key factors, including Ramadan and low temperatures in continental Europe, have seen a higher than usual demand for this time of year. As such we do not expect to see any easing of egg prices in the near future.BaconBacon prices have increased again recently and these higher prices look to remain for the foreseeable future. China’s pork demand has fully outstripped its own supply and so China is taking more from European pork production and, as such, prices have had to increase to meet demand.CheeseCheese prices remain firm at the moment but milk supply in Europe is currently low. As such, demand is currently higher than supply with many producers switching to the production of milk powder instead of cheese, due to higher returns.CoconutWe have seen prices on coconut begin to increase which is partly currency driven. However, demand in origin is also pushing export prices up. There are also some concerns over potential droughts which could increase prices later in the year, especially with the possibility of El Nino weather occurring which some sources are predicting.Stewart Humphrey, Purchasing DirectorMarket Report*Information correct as of 07/06/19Renshaw Extra WhiteRenshaw Extra BlackRenshaw Extra RedRenshaw Extra BlackRenshaw Extra PinkRenshaw Extra YellowRenshaw Extra RedRenshaw Extra GreenRenshaw Extra Baby Blue6 x 1kg pack - £19.276 x 1kg pack - £20.5412 x 250g packs - ONLY £11.11Bakers’ Blend | July 2019T: 01977 682 333 | 7Bacon & Cheese TurnoversCheese & Bacon turnovers are made with light puff pastry using full flavour West Country Cheddar cheese and thick pieces of tasty back bacon.Code: FPS-BCT01 Pack size: 30x121gONLY £21.99 per box - 74p each!FROZEN UNBAKED • FROZEN UNBAKED8 | walkerhumphreyltd.co.ukBakers’ Blend | July 2019Monthly InsightDESSERTS TRENDSSales and value growthVolume sales of desserts have continued to decline, reflecting consumer concerns about sugar and competition from other categories. Value sales have fared better due to inflation and premiumisation. While volume sales were down 8% in 2018 compared to 2013, value sales were up 4% to £1.59bn. Chilled desserts account for the largest share of total sales (47% by value), but lost ground to frozen over the last two years. Ambient desserts have struggled, but have been boosted by increased sales of RTE and lunchbox-ready family desserts.Something for everyone71% of dessert eaters agree that single-serve desserts are a good way of catering for differing individual tastes in the household. Having a wide portfolio that spans into other categories will therefore provide means for dessert manufacturers to compete with increased competition for the post-dinner treat enjoyed by 42% of consumers. Targeting special occasions will also reap benefits, as 42% of consumers limit dessert consumption to when they have guests, with 75% agreeing that shop-bought desserts are suitable to serve to guests.Preference for home-madeAlmost half of all consumers prefer to make desserts at home, rising to 56% among 16-34 year-olds, poses a significant obstacle to category growth. As seen in other categories however, this could be overcome through dessert kit solutions which remain rare, yet are of interest to 40% of dessert eaters. This also taps into consumer demand for customisation, appealing to 57% of consumers.Traditional with a twistDemand for traditional desserts with new flavour twists bodes well for old favourites. With 44% of dessert eaters interested in these, flavour variation clearly offers a means to reignite consumer interest within the category. Desserts traditional to other countries represent an untapped opportunity. These interest 35% of eaters of desserts, showing the love of international cuisines in the UK, and potential for this to attract new consumers.Less sugar, more tasteReformulation is a challenge, but healthier desserts that do not compromise on taste will win favour and are needed to both bolster the category and meet PHE’s target of 20% reduction by 2020, which has so far been missed. Desserts lower in sugar are of interest to consumers (42%), as well as those under 100 calories per serving (38%).Dessert trends to watchSavoury Infusions –From herb/vegetable inclusions, to fruits with smoky notes, desserts are growing ever more complex and exciting.Spice It Up –Chilli infusions are not new to desserts, but we now see a broader variety of chillies used, e.g. ancho, bird’s eye, guajillo and cascabel.Flower Power –Hibiscus was declared as 2019’s Flavour Of The Year, joining lavender, elderflower, rose and violet on the main stage.Rhubarb–A taste for nostalgic, retro flavours heralds the return of rhubarb to seasonal menus.Importance of indulgenceBeing indulgent helps add value to the market, as shown by 56% of buyers of desserts who feel that being indulgent (e.g. chocolate, cream) makes a dessert worth paying more for. High-quality ingredients are also a key selling point (49%), as well as the visual appeal of the dessert (40%). This suggests high-quality ingredients warrant a higher price, showing the value to brands of emphasising the use of the best ingredients on product packaging. A fifth of NPD dessert launches in 2018 made premium claims, most of which were chilled and 94% were own-label.Bakers’ Blend | July 2019T: 01977 682 333 | 9With ruby RB1, Callebaut dedicates the very first ruby chocolate recipe to chefs, bakers and artisans. Immerse yourself in its ruby colour. Lose yourself in the intense fruitiness and fresh sour notes from the ruby cocoa bean – without adding any colourants or fruit flavours. It is ready for you to spark up your creativity and go beyond anything any chocolate ever did before.www.callebaut.com/rubywww.callebaut.com/createwithruby#RUBYRB1#CALLEBAUTNEWCode: CHO-RB1 | Pack size: 2.5kgONLY £26.73Next >