• 15% OFF Baker & Baker Tray Bakes SEE PAGE 6 • Introductory Offer - 20% OFF Nelstrops Flour SEE PAGE 10 • Exclusive To Walker Humphrey - £6 OFF Satin Créme SEE PAGE 12 • Walker Humphrey Clearance Offers SEE BACK PAGE 01977 682 333 | walkerhumphreyltd.co.ukAugust 20182to our August newsletter WelcomeWhat a fabulous summer it has been for bringing the country together, from the Royal wedding to the amazing performances of the England team in the World Cup; even the weather has managed to do our country proud with endless wall to wall sunshine. I do hope you have all managed to take some time away from your busy schedules to enjoy the prolonged heatwave.The positivity that the weather brings has continued here at WH as over the last few months the business has continued to grow with a 65% increase from last year in sales from within our frozen sector. This growth has enabled us to begin the process of expanding our warehouse cold room facilities in order to provide our customers with a greater range of chilled and frozen products in the future.We are proud to have recently welcomed new colleagues to both our sales and logistics teams as well as seeing the promotion of one of our long standing customer service advisors. Sadly, this news is also paired with that of colleagues who have left or are planning to retire from the WH family in the future. In our last newsletter we had just launched our new look website and have since been working hard behind the scenes to increase our social media presence. Our May competition to win £100 of Renshaw baking vouchers was won by Angela Merritt for her wedding cake flavour creation - peach and prosecco, which sounds perfect for the summer. If you haven’t already liked us on Facebook, please do or visit our website where we can keep you up to date with all our competitions along with monthly product offers from our brochures. Plus, don’t forget we are also on Twitter, Instagram and Pinterest.This month we have some fantastic offers including an amazing deal from one of our new, award winning, Cheshire based suppliers, Nelstrop’s Flour, producer of the finest quality flours for over 190 years. Only while stocks last, the family owned company is giving our customers an introductory 20% off a range of their new flours. Please contact your Account Manager or Customer Services for pricing and availability.We also have great savings to be made on Baker and Baker tray bakes with 15% off their range which includes a new chocolate brownie as well as firm favourites tiffin and flapjack among others. Renshaws have lowered prices on a range of their premium products and Zeelandia are offering £5 off per bag of their range of doughnut mixes throughout August. Dawn foods are already looking ahead to the autumn with a selection of mixes available for those spooky creations. See the brochure for details of how you can be the first to get your hands on some free Halloween themed goodies. And finally Macphie currently have 10% off their Sensations range of cake mixes which come in a variety of flavours with real fruit pieces added.As always, I would like to thank you all for your continued support. Enjoy the rest of the summer.Martin HumphreyManaging DirectorThe last few months have seen new additions to the WH family as we welcomed colleagues to the sales, warehouse and delivery teams.In July our growing sales team saw the arrival of two new colleagues, Emma Wands and Richard Bradford (pictured). Emma has gained experience in a range of sales positions and will be training with support and guidance from our experienced and talented customer service team over the next few months. She is already displaying great potential and is sure to become a firm favourite with the customers. Already settled into his new role in the sales team, Richard has joined us in the role of Sales Executive from one of our competitors, Bako, and with over 27 years’ of sales experience in the baking and catering industry he has hit the ground running at WH and is fast becoming a familiar face among our customers. We are sure both Emma and Richard have a bright and happy future ahead of them with WH. Richard is currently working alongside Gerry Brownridge, our Sales Director, who after seven years at WH will be sadly leaving us at the end of the year to embark upon the next exciting stage in his life - retirement. A key member of the team, Gerry is well respected among colleagues and customers alike and we are determined to make his last few months with us memorable ones.& DeparturesArrivals3Order Line: 01977 682 333www.walkerhumphreyltd.co.ukMarketReportHello all, Each month we shall bring you a selection of the new products recently launched at Walker Humphrey.Through the introduction of two new suppliers we can now offer an extended range of flours. Nelstrop’s flours are a family run millers with a reputation for high quality products. A full range of Nelstrop’s flours are now available from WH and in this month’s flyer we have a promotion running on two of these, Empress Queen and Self Raising Flour. Having wanted for some time to add more flours to our range, Walker Humphrey are now also working with ADM Milling and have recently launched two of their cake flours, Kingfisher and Super Helium. If you are interested in a new cake flour, look no further.Bakelite cake margarine is a firm favourite with our customers and we are proud to be able to offer this to you now. Some of you may have seen it advertised last month on our back page offers, but incase you missed it, please contact customer services for further information.As many of you will know we offer an extensive range of sandwich fillings and cold sandwich meats. We are now able to supply sliced turkey and a lamb and mint sandwich filling. As all our sandwich fillings are ordered especially for you we can offer the longest possible shelf life on all our fillings and cold meats.Finally, a new product for our frozen fruit and vegetable selection; Walker Humphrey can now offer frozen sliced mushrooms, alongside our already popular products such as diced potato, diced swede and diced onion.If there is a new product that you would like us to supply, please feel free to contact myself or your customer service representative to discuss your requirements.Dan WatsonPurchasing ManagerPurchasingCornerButterButter prices have been steadily increasing over the past few months. However, we have seen them stabilise recently. Projections say that small decreases may be seen in the near future, but the overarching trend is sided on increases.SugarThanks in some part to the sugar tax, recent reductions have been seen in the price of granulated sugar. Prices are lower than we have seen for some time but how long these decreases can continue is unknown. However, the prices of specialty sugars should start to follow those of granulated soon.CurrantsEstimates at present for the 2018 Greek currant crop are higher than the 2017 actual crop. However, the estimated 2018 crop will still fall under-average for the last five years. New crop harvest is expected to start mid-August and, when stock becomes available, if all is well and crop estimates prove accurate, we would expect prices to open just under the closing levels for 2017.Another familiar face for many of our customers, who has recently left WH to return to his career in the Royal Marines, is our HGV driver, Joe Milner, who has been a pleasure to work with in his short time at WH. We wish him all the best for the future. You might have already met Joe’s temporary replacement, Tom Elmy who is currently with us as a relief HGV driver. Our warehouse department has also seen the arrival of two new colleagues, Michael Lowden and Karl Hanson who both join our Goods Out team. Michael already knows a familiar face at WH as his mum, Jean Lowden, is one of our Customer Service Advisors.And finally, we always aim to recognise the talent in our colleagues at WH and as such recently created a new role for one of our team members. It gives us great pleasure to welcome Kaye Wright to her new role as Customer Service Supervisor. We wish her every success and are confident that WH will continue to offer exceptional levels of service to all our customers. FatsPalm oil prices have fallen in USD over the past few weeks, due to weak demand. The weak sterling has offset some of these reductions. In the coming months there are several factors that could see prices increase. The US/China trade tariffs and the increase in Indian import taxes on soft oils may lead both India and China, to see palm oil as the next best alternative. Both large markets could give demand a big spike. Liquid EggWith prices lower than this time last year, it is probably safe to say that the fipronil crisis is fully behind us. With the heightened production and reduced demand that summer brings, prices are expected to remain stable until the Christmas production starts around mid-September.Free-range egg is currently at a low as the market is swamped with supplies. However, with the more volatile nature of free-range egg pricing this low price may not remain for as long.AlmondsAll reports of frost have passed, and a record crop has been reported out of California, meaning prices in USD have dropped recently. There are some concerns about America applying new trade tariffs for the EU, which has weakened sales and reduced prices in USD. Weak sterling has offset both reductions and prices overall are stable.4Providing the ingredients for life’s sweet momentsTo order contact Walker Humphrey. CREATE THE MOSTSPOOKTACULARHALLOWEENdawnfoods.com01386 760843 Sign up to our exclusive Bakes forAll Seasons e-newsletter and you willreceive seasonal showstopper recipesand giveaways throughout the year. To sign up visit dawnfoods.com.••••••••••••••••••••••••••••••••••••••••••••••••••••••••••Be inspired by our•••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••BAKES FORALL SEASONSSIGN UP TODAYPREPARE FOR SCARY HALLOWEEN PROFITS!SOMETHING SPOOKY IS STIRRING THIS HALLOWEEN AT DAWN FOODS…Create terribly exciting goodies to get your customers’ heartsracing with creepy colours and frightening flavours.Bake your own little monsters from scratch and choose from dreadfully easy to use mixes such as our Premium Raised Donut, Extra Moist Muffin and Crème Cake in Plain and Chocolate flavours.Or save time with our Plain Ring Donuts and decorate terror-rifically withfrightful Frostings, gruesome Glazes and creepy Chocolate Decorations!Visit dawnfoods.com for eyeball popping recipes and further details.COMING SOON! FIND OUT HOW TO GET YOURFREE HALLOWEEN POS TOOLKIT*, FREE DOBLA® DONUT TOPPERS* AND ENTER OUR HALLOWEEN COMPETITION5Order Line: 01977 682 333www.walkerhumphreyltd.co.ukWith a variety of doughnut mixes available, whatever style you are looking for we can help!American Style Doughnut:A complete mix with an authentic ‘American’ flavour which can be processed by moulding, sheeting or extruding• Easy to use• Just add water and yeast• Consistent performance• ‘Melt in the mouth’ short eatDoughnut 25An economical 25% concentrate ideal for the production of all doughnut typesShort Lead times may apply – Please contact Customer Services on 01977 682333Doughnut 50A 50% doughnut concentrate suitable for the production of all ring & finger doughnutsDoughnut Complete:A premium quality complete mix, ideal for production of ‘Berliner style’ ball ring and finger doughnuts• Just add water and yeast• Very process tolerant• Low fat / oil absorption• Bold / round shape£5Savefor every occasion67Order Line: 01977 682 333www.walkerhumphreyltd.co.ukLVE TO BAKEPREMIUM PRODUCTSNEW LOWER PRICERenshaw Petal Paste FMP-PET01 12x3x100g £28.35 RRP: £3.49 Only £2.37 eachRenshaw Modelling Paste FMP-MOD01 12x180g £16.16 RRP: £1.99 Only £1.35 eachBelgian Milk Chocolate Modelling Paste FMP-CHO01 12x180g £17.79 RRP: £2.19 Only £1.49 eachBelgian White Chocolate Modelling PasteFMP-CHO02 12x180g £17.79 RRP: £2.19 Only £1.49 eachreducedpricingNewShort Lead times may apply – Please contact Customer Services on 01977 6823338Spice up your summer sales with IREKS Pia Do Buy 3 bags of PIA DO MIX, get 1 bag free.Ask us for details!IREKS U.K. Ltd.Herons WayChester Business ParkCHESTER CH4 9QRUNITED KINGDOMTel.: +44 1244 893713info@ireks.co.ukwww.ireks.co.ukwww.ireks.ieDas Pia Do.9Order Line: 01977 682 333www.walkerhumphreyltd.co.ukmacphie.comMacphie Ltd, Glenbervie, Stonehaven, AB39 3YG, ScotlandSENSATIONAL BAKING WITH MACPHIEMacphie Sensations is our unique range, packed with real fruit pieces in a delicious crumb Available in: Lemon, Ginger, Chocolate Orange, Strawberries & Cream, Cherry Bakewell and Apple & CinnamonAdd some Sensation to your cake range, for the ultimate indulgence• Added Value – delivers a premium quality, on trend range of cakes• Convenient – 12.5kg mix, simply add water and oil• Versatile – produces a range of loaf cakes, round cakes, muffins, cupcakes and traybakes• Consistent – gives reassurance of guaranteed results, everytime10% off *Offer available from 1st – 31st August 2018With Juicy Pieces0800 085 9800MacphieUKNext >