01977 682 333 | WALKERHUMPHREYLTD.CO.UKDec2018CraigmillarRICH CELEBRATION CAKE MIX OFFERWalker HumphreyAMAZING DEALS FROM WHMacphie10% OFF SPONGE MIXSocial Media CompetitionWIN £100!see pages 4 & 5see page 6see page 11see back page2Welcometo ourDecember newsletter...Traditionally the busiest trading month of the year, December sees businesses working flat out to manage the seasonal expectations placed on them. With a focus on Christmas production you may notice that there are fewer suppliers running promotional offers during December. However, here at WH we are delighted to be able to continue to offer a number of internal promotions along with some great supplier deals from Dawn, CSM and Macphies.Throughout the year the business has seen a number of changes including the addition of new team members, Richard and Emma within the sales department. Having seen a 10% upturn in the volume of sales throughout 2018, we took the step of adding a fifth, multi-temperature HGV truck to the delivery fleet in order to continue providing a quick and efficient service to our customers. One huge change though will be the sad departure of Gerry Brownridge who retires later this month. We can honestly say that it has been a privilege and an honour to work closely with someone who is not only professional but is also a true gentleman. Since joining WH in 2011 and until the present day, Gerry has played a key role in the successful growth and development of the company. His input over the last eight years has enabled the expansion of WH into new areas such as Lincolnshire and Nottinghamshire as well as the continued development of our existing service areas. In 2015 WH entered into the frozen market and Gerry was the lynchpin behind what turned out to be the key decision that allowed us to progress within a competitive market, offering a full range of products and adapting to and investing in our customer needs. Even though Gerry is about to enter a new and exciting chapter of his life, we will always consider him to be part of the WH family and are sure he will stay in contact with work colleagues that have become his friends.Over the years we, as a family run company, have endeavoured to get to know our customers well and genuinely appreciate the loyalty given to us in return. With this in mind we would like to say a special thank you to Judith of Simply Cakes who wrote a lovely and touching letter thanking WH for the support she received 32 years ago, prior the beginning of her business in Meanwood, Leeds.A PARTNER FOR YOUR COMPANY* Example: For a Grade 2 member paying £305 pa.FROM ONLY £5.87 PER WEEK*THE Vital BUSINESS PARTNERGive us a call today on 01920 468061 or email memberships@craftbakersassociation.co.uk and we will be happy to talk through your individual membership needs.To show our appreciation we decided to share the letter in this edition as we feel it speaks volumes about the core values of our company, which aim to offer not only an exceptional product and delivery service, but also to build lifelong relationships with our customers.Looking to the year ahead we aim to launch a new look, monthly magazine to keep you up to date with market reports, new products and more regular supplier offers. After receiving a very positive response to our increased social media presence this year, we intend to continue to develop this avenue and will offer more competitions for you to try your hand at. Looking to the year ahead we aim to launch a new look, monthly magazine to keep you up to date with market reports, new products and more regular supplier offers. After receiving a very positive response to our increased social media presence this year, we intend to continue to develop this avenue and will offer more competitions for you to try your hand at. To start the ball rolling we have a fantastic opportunity to win £100 of High Street vouchers simply by thinking of a name for our new look magazine. See the final page for further details and good luck!We can also reveal that we are delighted to be able to introduce Bridor, frozen Viennese pastry and bread products to our range from January. More information will follow in the January newsletter, however, if you have any enquiries in the meantime, regarding Bridor products, please don’t hesitate to get in touch with our sales team.We would like to thank all our valued customers for their loyalty and support throughout 2018. We wish you all a happy and peaceful Christmas and look forward to working with you in 2019.Martin & Stewart Humphrey3Order Line: 01977 682 333www.walkerhumphreyltd.co.ukI never thought in February 2011 when Martin asked if I would be interested in a sales role with Walker Humphrey that, almost eight years down the line, I would be writing this newsletter as a retiring Sales Director! And what an eight years it has been!I have had the privilege of being part of an exceptional team….in fact the best team that I have worked with in over 30 years in bakery sales, and have seen the company mature and grow into the wonderful business it is today. Walker Humphrey have not only achieved phenomenal sales growth but, more importantly, the company has maintained excellence in customer services, storage, distribution and product sourcing, alongside the management of some very ambitious expansion plans. This has all been possible due to the fantastic leadership and teamwork displayed by all of the Walker Humphrey staff.I first came into the bakery industry by accident. Aged 14 and on my way to school on the number 12 bus, I noticed a sign in Mathers Bakery shop window…..’Saturday boy/girl wanted for cleaning bread trays…apply within’. I thought to myself that the job would probably pay more than my paper round so I got off the bus, (thus making myself late for school) went in the shop and got the job! It did pay more than the paper round and after a few weeks I was going in at 6am to help in the bakery before starting my bread tray cleaning duties. I enjoyed it so much that when I left school, aged 16, I began working there full time and started a day release course at Thomas Danby College to learn the finer art of bread making and confectionery. This was great for a few years and when I was lucky enough to meet and marry the lovely Lynn, life couldn’t get any better! Roll the clock on a few years and I eventually got into bakery sales, beginning my career with national bakery ingredient wholesaler, Bako, where I worked for nearly 20 years before joining the Walker Humphrey family in early 2011.Many people have asked ‘Won’t you get bored being retired after working all these years?’ I am sure the lovely Lynn and my family and friends will keep me busy (along with a few holidays) and I am hoping I can answer a resounding ‘NO!’ to the above question. ‘What will you miss the most?’ is another question asked. Well that is easy to answer….it is you our fantastic customers, many of whom have become close friends over the years and my brilliant work colleagues at Walker Humphrey.Just to finish I would like to say a massive ‘Thank You’ to you all, customers and colleagues alike and wish you all a peaceful and relaxing Christmas, and a very prosperous New Year.Kindest Regards,Gerryfrom GerryIts Goofbye45Order Line: 01977 682 333www.walkerhumphreyltd.co.uk6Dawn Baking Powder Superswift Pack: 25kgCode: AER-DBP01£43.50Buy 5 or more for only £40.50Ambrosio Whole & Broken Cherries Pack: 10kgCode: FRU-CHE05£21.50Buy 5 or more for only £19.75Traditional Mincemeat - John Morley Pack: 12.5kgCode: MEA-MIN03£20.75Buy 5 or more for only £19.25Renshaw White Marzipan Pack: 10kgCode: ALM-WHM04£31.50Buy 5 or more for only £29.50Renshaw Golden Marzipan Pack: 10kgCode: ALM-GOL01£31.50Buy 5 or more for only £29.50Renshaw White Covering Paste Pack: 2x2.5kgCode: ICE-WCP01£9.85Buy 5 or more for only £9.25Christmas Sandwich Filling Pack: 1kgCode: SAN-CHR01£7.42Buy 5 or more for only £6.35B & B Brownie Tray Bakes Pack: 2x750gCode: FCP-BTB01£10.24Buy 5 or more for only £9.16Freephone: 0800 783 4697 I www.csmbakerysolutions.comde Product Pack Size Intro Price Price per Description Muffin M01 Oreo Muffins 24 x 110g) £16.29 68p (2 traysOreo Filled Muffins Pack: 24x110gCode: FCP-OFM01£17.98Buy 5 or more for only £16.35Delifrance Panettone Swirls Pack: 60x96gCode: FCP-PSW01£34.50Buy 5 or more for only £32.85Delifrance Almond Croissants Pack: 48x90gCode: FCP-ACR01£27.22Buy 5 or more for only £24.50Becketts Bacon A11 – Classic Pack: 2.25kgCode: MEA-BAC01£7.81Buy 5 or more for only £6.99 WALKER HUMPHREYWALKER HUMPHREYDecember OffersFROZENFROZENAMBIENTAMBIENTAMBIENTAMBIENTFROZENFROZENAMBIENTAMBIENTCHILLEDCHILLED7Order Line: 01977 682 333www.walkerhumphreyltd.co.ukdawnfoods.comFor more productinformation contactDawn Foods01386 760843SWEET TREATS WITH LESS SUGAR AND FAT? DAWN FOODS MAKES THESE DREAMY BAKES COME TRUE WITH ITS DELICIOUS CAKE MIXESCreate indulgent treats for your customers that will appeal to even the most health conscious with Dawn’s Reduced Sugar and Reduced Fat and Sugar Cake Mixes.They are with at least 30% sugar reduction and 30% less fat as well compared to Dawn® standard items, and have natural flavours and colours.Choose from: • Dawn® Reduced Sugar Chocolate Cake Mix • Dawn® Reduced Sugar Plain Cake Mix • Dawn® Reduced Fat and Sugar Chocolate Cake Mix • Dawn® Reduced Fat and Sugar Plain Cake MixPerfect for a wide range of cake and muffin applications, they will be a great additionto your current offering!DELICIOUS 30% LESSFAT & SUGAR MIXES30%REDUCED FAT& SUGARMIXESProviding the ingredients for life’s sweet momentsTo order contact Walker Humphrey. 8A chance meeting between Joseph Walker Humphrey and a newly qualified, young baker with limited experience in the industry, sparked a successful career and lifelong business relationship over three generations. Walker Humphrey are proud to have been a part of this success and we wish Judith a very happy retirement. Takinga ChanceDear Walker HumphreyI am writing to let you know that I have finally retired and closed my shop after 32 years of business - Simply Cakes in Chapel Allerton.I will still be working part time from my home under the Simply Cakes now as I do have loyal customers who want me to carry on.It is down to Mr Joseph Walker Humphrey that my shop has been so successful for so long. I met him at a bakery exhibition in Harrogate in 1986, when I had just finished my C&G at Thomas Danby College. I had no experience of running a business and had no track record and he was one of only two companies willing to take a chance on me. I will be forever grateful for all his help (and yours) over the past years.I am a great believer of loyalty, so even when other companies came calling I refused to trade with them (especially those that showed no interest in the beginning). I wish you all the best for the future and I will continue trading on a smaller basis from my home address.Kind regardsJudith Meek201819879Order Line: 01977 682 333www.walkerhumphreyltd.co.ukCallebaut® chocolate enables bakers to deliver a Lasting Impression that will keep your customers coming back.Callebaut.gb@Callebaut_UKIECallebaut ChocolateFOR RECIPE INSPIRATION VISIT WWW.CALLEBAUT.COMFOR CUPCAKE MIX:1. Pre-heat the oven to 180ºC2. Mix all of the dry ingredients together and put to one side 3. In a separate bowl, mix the wet ingredients together4. Gradually mix the dry and wet ingredients together to create the cupcake mixture5. Place the mixture into individual cases in cup cake tins along with a small slab you can use for cutting the sheep faces from6. Place in the oven and bake for 15-20 minutes at 180ºCFOR BUTTERCREAM: 1. Mix the Callebaut 811 Dark Chocolate Callets with the milk and butter to create a smooth consistency2. Once the cupcakes are cool, decorate the top with the buttercreamFOR SHEEP DECORATIONS:1. Add Callebaut White Chocolate Shavings onto the buttercream on each cupcake to resemble wool2. Cut a sheep face out of the cupcakes slab3. Pipe the eyes with white chocolate and then dark chocolate on top when set4. Assemble sheep heads and stick onto cupcakes with a little buttercreamCUPCAKES: Plain flour 190gCaster Sugar 210gCocoa Powder 32gSalt 3gBicarbonate of Soda 5gOil 75gVinegar 15gCold Water 240gCallebaut 811 Dark Chocolate Callets (melted) 20gBUTTERCREAM: Callebaut 811 Dark Chocolate Callets (melted) 125gMilk 125gButter 50gCallebaut White Chocolate Shavings 40gSHEEP CUPCAKESMORE SPRING INSPIRATION ONLINEGET A HEAD START ON 2019Next >