HEALTH ALLIANCE INTERNATIONAL STYLE GUIDE & COMMUNICATIONS BEST PRACTICES a tool for external communicationsThis HAI Style & Communications Best Practices Guide is intended to provide guidance on the visual and verbal iden- tity of Health Alliance International. The purpose is to celebrate and reinforce HAI’s core values within HAI’s diverse portfolio of activities and promote cohe- sion across HAI’s external communica- tions. Additional guidance and support is always available from the HAI communi- cations team. IntroductionBrand Essence 1 Brand Promise 3 Our Approach 5 HAI STYLE GUIDE 7 Logo 9 Logo Size 9 Logo Isolation Area 10 Logo Position 11 Isolation Area Exceptions 11 Alternate Logos 13 Misuse of Logo 15 Color 18 Backgrounds 19 Use of Local Patterns 20 Primary Fonts 21 Secondary Fonts 23 Special Fonts 25 Photography 27 Photo Presentation 31 Photo Alteration 33 COMMUNICATIONS BEST PRACTICES 35 Target Audience 37 Voice 41 Language 43 Structure 45 ContentsA just world that promotes health and well-being, including universal access to quality health care. Vision To promote policies and support pro- grams that strengthen government primary health care and foster social, economic, and health equity for all. Mission THE WHY - BRAND ESSENCE - THE WHY - BRAND ESSENCE - THE WHY 1 2Every human being has a right to health and health care. Governments have the respon- sibility to ensure provision of quality primary health care and equity strategies for health We partner with governments to help enhance their capacity and help hold them accountable to their citizens. We are a learning environment. Scientific rigor and teaching improve our work and help edu- cate future global health leaders Our commitment to equity ex- tends to our staff and partners. We treat others fairly, honor diversity, and foster mutual respect. Values WHY - BRAND ESSENCE - THE WHY 2We listen to Ministry of Health priorities. We work in partnership with Ministries of Health. We work within and in coordination with public sectors health systems. We share data, findings, responsibility and credit with our local partners. SOLIDARITY NOT CHARITY THE HOW - BRAND PROMISE - THE HOW - BRAND PROMISE - THE HOW We evaluate our work for effectiveness and make adjustments for impact We engage local expertise and the expertise of University of Washington faculty. We train the public health experts of tomorrow We share our results ACTION, LEARNING, PROGRESS 34HOW - BRAND PROMISE - THE HOW We advocate for and teach our model. We encourage donors to direct resources toward public sector health systems We contribute our institutional support to HAI-aligned causes. We promote the NGO Code of Conduct HEALTH EQUITY NOW 34The elements of HAI's approach to public sector health systems strengthening are: Public Sector Health Systems Strengthening THE WHAT - OUR APPROACH - THE WHAT - OUR APPROACH - THE WHAT 56 5 Improving the health of a country’s population requires an integrated system designed to serve the unique and long-term health needs of its citizens. We invest our financial and tech- nical resources in the public sector, working side-by-side with ministry of health staff to design, implement, and evaluate responsive health programs that operate as part of the existing health system, not parallel to it.Community to Clinic Linkages WHAT - OUR APPROACH - THE WHAT Local Research Capacity Building Care Integration Skills-building for Health Providers Data Systems Improvement ACCESS COMPETENCY EFFICIENCY RESPONSIVENESS LASTING CHANGE 56 REACH TRUST QUALITY READINESS COMPREHENSIVE CARE EASE INFORMED DECISION MAKING CONTINUOUS IMPROVEMENT DIRECTION PRIORITIESNext >